TV drug of the nation?

I found a very interesting article here:- http://www.telegraph.co.uk/earth/main.jhtml?view=DETAILS&grid=&xml=/earth/2008/10/17/scidream117.xml

I don't watch anywhere near as much of the goggle box as I used too though my dreams are maybe say 50/50 between colour and B/W. My early childhood was primarily B/W television until maybe 5 or 6 when it was mainly colour with a B/W telly still for most of my childhood viewing in the study/kitchen rather than watching what my parents wanted to see.

It is very astounding to see proof of television affecting our subconscious at this level in a very profound way and tie this in with subliminal marketing/advertising and it becomes a little alarming in my opinion.